Gill
Founder of TIGCRU Insight. With over 20 years’ experience in pharmaceutical strategic marketing, Gill has led teams and projects to utilize Market Research, Competitive Intelligence and Insights to better understand, and anticipate, their commercial context and ultimately meet customer needs.
Gill has a passion for getting the best out of people and teams, and is often seen facilitating workshops to help clients navigate towards, land on, and feel proud in owning their decisions.
One example of where Gill brings these skills together, is in providing consulting support to clients on evaluating and integrating Personalised Healthcare approaches into product development strategies, an area she has been actively involved in since 2009.
Gill has a passion for getting the best out of people and teams, and is often seen facilitating workshops to help clients navigate towards, land on, and feel proud in owning their decisions.
One example of where Gill brings these skills together, is in providing consulting support to clients on evaluating and integrating Personalised Healthcare approaches into product development strategies, an area she has been actively involved in since 2009.
MBTI Practitioner; Belbin accredited; NLP Business Practitioner.
Sue
Having led Insight support through the launch of CRESTOR, Sue brings a wealth of Insight and project management experience. Sue is well-versed in managing projects to deliver against expectations of various internal governance bodies.
She has a passion for integrating learning and ensuring all customer groups are considered in unearthing insights - always with an eye on the ‘red thread’ to the business decision.
With 20 years' pharma experience, 13 of which were in commercial roles, Sue brings preparation for and launch of global brands skill to the team.
She has a passion for integrating learning and ensuring all customer groups are considered in unearthing insights - always with an eye on the ‘red thread’ to the business decision.
With 20 years' pharma experience, 13 of which were in commercial roles, Sue brings preparation for and launch of global brands skill to the team.
Ashrita
Ashrita is a hands-on insights & competitive intelligence leader with a passion for systems thinking and problem solving. She brings 15+ years of experience in business and market insights, competitive intelligence, analytics and forecasting, having worked in Global & affiliate pharma organisations and consultancies across pipeline and in-line products within multiple therapeutic areas (Neurology, Immunology, Oncology, Respiratory, Ophthalmology, Cardiovascular, Metabolic and Rare diseases).
Ashrita is a people person and offers 10+ years of leadership and people management experience. She has coached and developed leaders, established people growth strategies and led organisational transformation. In her most recent role as a Group Lead for Ecosystem Insights, Global Product Strategy, she led a team of Integrated insights leaders who actively shaped global commercial planning efforts for early-stage (IND go to Phase III go), late-stage/pre-launch/commercialised and partnering assets across Oncology.
Ashrita is a people person and offers 10+ years of leadership and people management experience. She has coached and developed leaders, established people growth strategies and led organisational transformation. In her most recent role as a Group Lead for Ecosystem Insights, Global Product Strategy, she led a team of Integrated insights leaders who actively shaped global commercial planning efforts for early-stage (IND go to Phase III go), late-stage/pre-launch/commercialised and partnering assets across Oncology.
Ros
Ros is an accomplished insights and commercial strategy leader, having worked within the pharmaceutical industry, in both client and agency roles, for 15+ years.
During that time, she has worked across the entire product lifecycle and has led numerous engagements across a wide range of therapy areas. Her expertise includes conducting primary and secondary research and analysis, developing commercial strategies at a product and franchise level, and in training teams in various marketing excellence initiatives.
With strong interpersonal skills, Ros is passionate about delivering high-quality, insights-driven work to create successful brands.
During that time, she has worked across the entire product lifecycle and has led numerous engagements across a wide range of therapy areas. Her expertise includes conducting primary and secondary research and analysis, developing commercial strategies at a product and franchise level, and in training teams in various marketing excellence initiatives.
With strong interpersonal skills, Ros is passionate about delivering high-quality, insights-driven work to create successful brands.
Alyssa
Alyssa is an experienced global insights and marketing leader with over 15 years of experience driving results and advancing assets from discovery to late-stage across diverse therapeutic areas in biopharma. Earlier, she gained cross-industry expertise in consumer packaged goods and financial services.
A skilled cross-functional leader, Alyssa has a proven track record of building and inspiring teams, anticipating challenges, and fostering collaborative problem-solving. She is a trusted executive thought partner who leverages curiosity, critical thinking, and a passion for helping clients shape strategic plans that unlock value and surpass performance goals.
Positioning and competitive differentiation are among her core strengths. An energetic mentor and coach, Alyssa is dedicated to developing people and empowering leaders.
In her most recent role, she led a team of 40 high-performing insights leaders in Oncology within Global Product Strategy at Roche/Genentech.
A skilled cross-functional leader, Alyssa has a proven track record of building and inspiring teams, anticipating challenges, and fostering collaborative problem-solving. She is a trusted executive thought partner who leverages curiosity, critical thinking, and a passion for helping clients shape strategic plans that unlock value and surpass performance goals.
Positioning and competitive differentiation are among her core strengths. An energetic mentor and coach, Alyssa is dedicated to developing people and empowering leaders.
In her most recent role, she led a team of 40 high-performing insights leaders in Oncology within Global Product Strategy at Roche/Genentech.
Helen
Helen is an accomplished pharmaceutical marketer with over 25 years of experience across market research, primary care and specialist sales, product management, commercial leadership, and, most recently, heading marketing in an innovative pharma start-up. Her career reflects a consistent ability to translate customer and market insight into clear, actionable strategies that support both commercial and R&D objectives.
She has successfully developed and executed marketing plans from pre-launch through post-launch, while also shaping lifecycle management strategies. Skilled at working collaboratively, Helen builds strong relationships with diverse stakeholders to align on key deliverables and ensure business goals are met.
Her expertise spans multiple therapeutic areas including oncology, cardiovascular, gynaecology, anti-infectives, anaesthesia, CNS, and paediatrics, where she holds particular depth of knowledge. Recognised for her proactive approach and creative thinking, Helen brings both strategic vision and practical execution to every challenge.
She has successfully developed and executed marketing plans from pre-launch through post-launch, while also shaping lifecycle management strategies. Skilled at working collaboratively, Helen builds strong relationships with diverse stakeholders to align on key deliverables and ensure business goals are met.
Her expertise spans multiple therapeutic areas including oncology, cardiovascular, gynaecology, anti-infectives, anaesthesia, CNS, and paediatrics, where she holds particular depth of knowledge. Recognised for her proactive approach and creative thinking, Helen brings both strategic vision and practical execution to every challenge.
Christine
Curious and dedicated, Christine brings over 25 years of global insights and analytics leadership, spanning blue-chip companies like Novartis, Bayer, and J&J, as well as dynamic start-ups such as Galderma and Actelion.
She is passionate about connecting data and insights with global business strategies that drive transformation for teams, businesses, and patients. A strong advocate for objective, strategic decision-making, Christine delivers unique market and customer insights—the “What?”—and values collaboration on their implications—the “So what?”—to support brand, business, and patient success.
Christine adopts a partnership approach, aiming to bring clarity and confidence throughout the decision-making journey. She applies innovative insights methods at every stage of brand development.
Holding an MBA from Dauphine - PSL University and a Masters in Applied Marketing from IAE Aix-en-Provence, Christine is based in Basel, Switzerland. Outside work, she enjoys art, culture, travel, and mentors emerging leaders.
She is passionate about connecting data and insights with global business strategies that drive transformation for teams, businesses, and patients. A strong advocate for objective, strategic decision-making, Christine delivers unique market and customer insights—the “What?”—and values collaboration on their implications—the “So what?”—to support brand, business, and patient success.
Christine adopts a partnership approach, aiming to bring clarity and confidence throughout the decision-making journey. She applies innovative insights methods at every stage of brand development.
Holding an MBA from Dauphine - PSL University and a Masters in Applied Marketing from IAE Aix-en-Provence, Christine is based in Basel, Switzerland. Outside work, she enjoys art, culture, travel, and mentors emerging leaders.
Siân
Siân is a solution-driven Insight Leader and Scientist with over 20 years of healthcare consulting experience across agency and client-side roles. She excels in generating strategic solutions that maximize brand performance and support pipeline development.
Siân has applied a wide range of analytic techniques to uncover meaningful customer insights that empower marketing professionals to make confident decisions. Her work spans all stages of the product lifecycle, from early asset evaluation with disease-area strategy teams to lifecycle solutions for established brands in patent-challenged markets.
Her client-side roles include brand launch and positioning, customer insight projects, unmet needs analysis, patient experience journeys, and development of pre- and post-launch tracking solutions.
Siân brings expertise across therapy areas such as Oncology, Respiratory, Cardiovascular, Metabolic, Immunology, vaccines, inhaled devices, and Neurology.
Passionate about centering the customer in brand development, her key strengths include curiosity, empathy, rigor, synthesis, and communication.
Siân has applied a wide range of analytic techniques to uncover meaningful customer insights that empower marketing professionals to make confident decisions. Her work spans all stages of the product lifecycle, from early asset evaluation with disease-area strategy teams to lifecycle solutions for established brands in patent-challenged markets.
Her client-side roles include brand launch and positioning, customer insight projects, unmet needs analysis, patient experience journeys, and development of pre- and post-launch tracking solutions.
Siân brings expertise across therapy areas such as Oncology, Respiratory, Cardiovascular, Metabolic, Immunology, vaccines, inhaled devices, and Neurology.
Passionate about centering the customer in brand development, her key strengths include curiosity, empathy, rigor, synthesis, and communication.
Jayne
Jayne is an expert in pharmaceutical business information and dashboard visualisation, with extensive experience in secondary data.
For the past 12 years, Jayne has worked agency-side, most recently at IQVIA, where she led client services for major European pharma companies. Known for anticipating client needs, she was praised as someone who “knows what is in my head,” ensuring analytics platforms delivered clear, business‑critical insights.
In recent years, Jayne has focused on supporting internal stakeholders by shaping dashboard design to answer key business questions. She also created a global training programme for technical teams, building alignment across functions worldwide.
Earlier in her career, on the client-side, Jayne ensured global teams had access to the intelligence required for market analysis, pipeline monitoring, disease evaluation, and forecasting. She managed BI suppliers to maintain quality and consistency.
A highlight of her work was leading the development of a global launch tracking platform, where her process management skills proved critical to success.
For the past 12 years, Jayne has worked agency-side, most recently at IQVIA, where she led client services for major European pharma companies. Known for anticipating client needs, she was praised as someone who “knows what is in my head,” ensuring analytics platforms delivered clear, business‑critical insights.
In recent years, Jayne has focused on supporting internal stakeholders by shaping dashboard design to answer key business questions. She also created a global training programme for technical teams, building alignment across functions worldwide.
Earlier in her career, on the client-side, Jayne ensured global teams had access to the intelligence required for market analysis, pipeline monitoring, disease evaluation, and forecasting. She managed BI suppliers to maintain quality and consistency.
A highlight of her work was leading the development of a global launch tracking platform, where her process management skills proved critical to success.
Jackie
A ‘people’ person with broad experience of strategic marketing and business planning, communications, sales and leading teams, gained during 19 years of working in the pharma industry and, more recently, 10 years of consulting on a range of projects for big pharma and growing biotechs.
Jackie has developed several strategy planning initiatives, including launch planning templates and guides, market access planning tools, communications planning.
She has been heavily involved in strategy development, both for early stage and pre-launch / launched brands, including future visioning and scenario planning, drug development strategies, disease area strategy planning and licensing evaluations.
Jackie gained solid oncology experience working on brands for breast, pancreatic, ovarian, prostate, haematologicals, malignant melanoma. But she is just as comfortable working in respiratory, cardiac, menopause and Wilson’s Disease.
A quick learner, with energy and enthusiasm.
Jackie has developed several strategy planning initiatives, including launch planning templates and guides, market access planning tools, communications planning.
She has been heavily involved in strategy development, both for early stage and pre-launch / launched brands, including future visioning and scenario planning, drug development strategies, disease area strategy planning and licensing evaluations.
Jackie gained solid oncology experience working on brands for breast, pancreatic, ovarian, prostate, haematologicals, malignant melanoma. But she is just as comfortable working in respiratory, cardiac, menopause and Wilson’s Disease.
A quick learner, with energy and enthusiasm.
Heather
A communication professional for over 25 years, Heather specialises in creative solutions, combining words and graphics to convey complex information for a variety of audiences.
With a background in journalism and employee engagement - often in the scientific and technical arena - her specialism is looking at content from the reader's point of view, so that messaging can be both clearly articulated and visually appealing.
Work with TIGCRU has included supporting the development of training materials for a global programme, including workbooks, posters and animated online training (Adobe Captivate), ensuring content was consistently meaningful and engaging across many countries and cultures. Other projects have involved the creation of presentations, eMagazines and other media.
With a background in journalism and employee engagement - often in the scientific and technical arena - her specialism is looking at content from the reader's point of view, so that messaging can be both clearly articulated and visually appealing.
Work with TIGCRU has included supporting the development of training materials for a global programme, including workbooks, posters and animated online training (Adobe Captivate), ensuring content was consistently meaningful and engaging across many countries and cultures. Other projects have involved the creation of presentations, eMagazines and other media.
