Our people

Gill
Founder of TIGCRU Insight. With 20 years’ experience in pharmaceutical strategic marketing, Gill has led teams and projects to utilize Market Research, Competitive Intelligence and Insights to better understand, and anticipate, their commercial context and ultimately meet customer needs.
Gill has a passion for getting the best out of people and teams, and is often seen facilitating workshops to help clients navigate towards, land on, and feel proud in owning their decisions.
One example of where Gill brings these skills together, is in providing consulting support to clients on evaluating and integrating Personalised Healthcare approaches into product development strategies, an area she has been actively involved in since 2009.

MBTI Practitioner; NLP Business Practitioner.

Gill

Mark
Mark has worked in pharma for 16 years. He is one of those rare people who is great at blending analytical and creative thinking skills when tackling a challenge. As comfortable developing a forecast model as running a creative workshop. He is valued by clients for his pragmatic solutions. His passion is Brand Planning, and his secret – start with the end in mind!
A scientist by training, Mark has ‘carried the bag’ as a Rep for two years and held various Business Analyst and Marketing roles in both local and global marketing organisations. Mark has worked across all stages of the product life cycle and across several disease areas.

Mark

Sue
Having led Insight support through the launch of CRESTOR, Sue brings a wealth of Insight and project management experience. Sue is well-versed in managing projects to deliver against expectations of various internal governance bodies.
She has a passion for integrating learning and ensuring all customer groups are considered in unearthing insights - always with an eye on the ‘red thread’ to the business decision.
With 20 years' pharma experience, 13 of which were in commercial roles, Sue brings preparation for and launch of global brands skill to the team.

Sue

Peter
Peter draws from over 20 years’ experience in the pharmaceutical industry with roles spanning the complete lifecycle, drug development through to sales. His key skills are drawing on a diverse range of inputs and forging these into meaningful recommendations that corporations can act on with confidence. Whether it is running multinational brand equity based positioning studies or finding the nuances to future drug markets and producing validated financial forecasts for new opportunities, Peter is in his element.
His commercial roles have included development brand teams, inline brand teams (CRESTOR), portfolio planning, strategic marketing, corporate planning and GP/Hospital sales.

Peter

David
A molecular biologist by training, David has 20 years’ scientific experience and brings a thirst for research and rigour in analysis.
David specializes in research and copywriting. He has researched and written several case studies on the development journeys of personalised healthcare medicines, which have been very well received by clients.

David

Alison
With an eye for detail and a passion for analysis, Alison draws on her 14 years' experience of leveraging market research sources to simplify data so that it is meaningful to others.
She loves creating forecast models, analysing markets, and producing market overviews – essentially synthesizing all that is out there to help clients make more informed business decisions. Alison places particular emphasis on providing clear and focused deliverables that are easy for the client to work with and interrogate.
She has supported brands from preclinical development through Ph II and helped ready them for launch in Ph III.

Alison

Anne
Anne has 26 years of strategic insight experience encompassing both client-side and agency perspectives.
With a wide range of therapy area and market research technique expertise, she specialises in providing creative and flexible primary MR support to global multi-functional teams, from design stage through to debrief.
Anne is used to dealing with the inherent challenges and potential pitfalls of multi-country project management effectively in order to ensure that quality insights and competitively differentiated brand strategies are delivered on time.
She is also involved in developing customised training workshops for clients on an ad hoc basis.

Anne