Gill
Founder of TIGCRU Insight. With over 20 years’ experience in pharmaceutical strategic marketing, Gill has led teams and projects to utilize Market Research, Competitive Intelligence and Insights to better understand, and anticipate, their commercial context and ultimately meet customer needs.
Gill has a passion for getting the best out of people and teams, and is often seen facilitating workshops to help clients navigate towards, land on, and feel proud in owning their decisions.
One example of where Gill brings these skills together, is in providing consulting support to clients on evaluating and integrating Personalised Healthcare approaches into product development strategies, an area she has been actively involved in since 2009.
Gill has a passion for getting the best out of people and teams, and is often seen facilitating workshops to help clients navigate towards, land on, and feel proud in owning their decisions.
One example of where Gill brings these skills together, is in providing consulting support to clients on evaluating and integrating Personalised Healthcare approaches into product development strategies, an area she has been actively involved in since 2009.
MBTI Practitioner; Belbin accredited; NLP Business Practitioner.
Sue
Having led Insight support through the launch of CRESTOR, Sue brings a wealth of Insight and project management experience. Sue is well-versed in managing projects to deliver against expectations of various internal governance bodies.
She has a passion for integrating learning and ensuring all customer groups are considered in unearthing insights - always with an eye on the ‘red thread’ to the business decision.
With 20 years' pharma experience, 13 of which were in commercial roles, Sue brings preparation for and launch of global brands skill to the team.
She has a passion for integrating learning and ensuring all customer groups are considered in unearthing insights - always with an eye on the ‘red thread’ to the business decision.
With 20 years' pharma experience, 13 of which were in commercial roles, Sue brings preparation for and launch of global brands skill to the team.
Ashrita
Ashrita is a hands-on insights & competitive intelligence leader with a passion for systems thinking and problem solving. She brings 15+ years of experience in business and market insights, competitive intelligence, analytics and forecasting, having worked in Global & affiliate pharma organisations and consultancies across pipeline and in-line products within multiple therapeutic areas (Neurology, Immunology, Oncology, Respiratory, Ophthalmology, Cardiovascular, Metabolic and Rare diseases).
Ashrita is a people person and offers 10+ years of leadership and people management experience. She has coached and developed leaders, established people growth strategies and led organisational transformation. In her most recent role as a Group Lead for Ecosystem Insights, Global Product Strategy, she led a team of Integrated insights leaders who actively shaped global commercial planning efforts for early-stage (IND go to Phase III go), late-stage/pre-launch/commercialised and partnering assets across Oncology.
Ashrita is a people person and offers 10+ years of leadership and people management experience. She has coached and developed leaders, established people growth strategies and led organisational transformation. In her most recent role as a Group Lead for Ecosystem Insights, Global Product Strategy, she led a team of Integrated insights leaders who actively shaped global commercial planning efforts for early-stage (IND go to Phase III go), late-stage/pre-launch/commercialised and partnering assets across Oncology.
Sasha
Sasha is an experienced marketing professional with a strong track record in uncovering deep, actionable customer insights, developing new opportunities and delivering high impact results within the healthcare market.
With over 20 years' experience in pharmaceuticals, working both client and agency-side, Sasha's expertise includes customer insight, commercial opportunity evaluations, commercial brand strategy and marketing capability development.
Her client-side roles within the pharmaceutical industry have included Customer Insight Lead for the successful launch of the first fully personalised healthcare brand within Non-Small Cell Lung Cancer and management of a sizeable insight and market research budget across key late-stage development brands to deliver actionable insight for strategic direction and competitive advantage.
With over 20 years' experience in pharmaceuticals, working both client and agency-side, Sasha's expertise includes customer insight, commercial opportunity evaluations, commercial brand strategy and marketing capability development.
Her client-side roles within the pharmaceutical industry have included Customer Insight Lead for the successful launch of the first fully personalised healthcare brand within Non-Small Cell Lung Cancer and management of a sizeable insight and market research budget across key late-stage development brands to deliver actionable insight for strategic direction and competitive advantage.
Ros
Ros is an accomplished insights and commercial strategy leader, having worked within the pharmaceutical industry, in both client and agency roles, for 15+ years.
During that time, she has worked across the entire product lifecycle and has led numerous engagements across a wide range of therapy areas. Her expertise includes conducting primary and secondary research and analysis, developing commercial strategies at a product and franchise level, and in training teams in various marketing excellence initiatives.
Ros is a ‘people’ person and is passionate about delivering high-quality insights driven work to create successful brands.
During that time, she has worked across the entire product lifecycle and has led numerous engagements across a wide range of therapy areas. Her expertise includes conducting primary and secondary research and analysis, developing commercial strategies at a product and franchise level, and in training teams in various marketing excellence initiatives.
Ros is a ‘people’ person and is passionate about delivering high-quality insights driven work to create successful brands.
Alyssa
Alyssa is an experienced global insights and marketing leader adept in driving results and advancing assets from discovery to late stage. She has worked over 15 years across therapeutic areas in the biopharmaceutical industry, and, before that, in consumer packaged goods and financial services. Alyssa is a skilled cross-functional leader with demonstrated successes building and inspiring teams, anticipating issues and working in collaborative ways to solve them. She is a trusted executive thought partner known for using curiosity, critical thinking and a passion for helping clients to shape strategic plans that capture value and exceed performance expectations. Positioning and competitive differentiation is a particular sweet spot for Alyssa. She is also an energetic people developer, mentor, and coach.
In her most recent industry role, Alyssa led a team of 40 high performing insights leaders in Oncology within Global Product Strategy at Roche/Genentech.
In her most recent industry role, Alyssa led a team of 40 high performing insights leaders in Oncology within Global Product Strategy at Roche/Genentech.
Mark
Mark has worked in pharma for over 20 years. He is one of those rare people who is great at blending analytical and creative thinking skills when tackling a challenge. As comfortable developing a forecast model as running a creative workshop. He is valued by clients for his pragmatic solutions. His passion is Brand Planning, and his secret – start with the end in mind!
A scientist by training, Mark has ‘carried the bag’ as a Rep for two years and held various Business Analyst and Marketing roles in both local and global marketing organisations. Mark has worked across all stages of the product life cycle and across several disease areas.
A scientist by training, Mark has ‘carried the bag’ as a Rep for two years and held various Business Analyst and Marketing roles in both local and global marketing organisations. Mark has worked across all stages of the product life cycle and across several disease areas.
Bob
Bob is a high profile healthcare market research leader with over 30 years' experience within the healthcare sector. He has held a number of senior management roles in leading global market research agencies, including Ipsos and TNS (Now Kantar Health). He also understands how to apply research findings from the client perspective, having worked for Boehringer Ingelheim, Roche and The Wellcome Foundation, (Now part of GSK).
Bob has a wide ranging experience of market research methods, and has presented various papers and chaired training workshops on a variety of topics, including brand positioning, research through the lifecycle, insight generation, and quantitative techniques, including conjoint, pricing and segmentation.
He also served on the EPhMRA Executive Board for several years and has twice won the EPhMRA President's Award, for Contribution to Healthcare Market Research.
Bob has a wide ranging experience of market research methods, and has presented various papers and chaired training workshops on a variety of topics, including brand positioning, research through the lifecycle, insight generation, and quantitative techniques, including conjoint, pricing and segmentation.
He also served on the EPhMRA Executive Board for several years and has twice won the EPhMRA President's Award, for Contribution to Healthcare Market Research.
Jackie
A ‘people’ person with broad experience of strategic marketing and business planning, communications, sales and leading teams, gained during 19 years of working in the pharma industry and, more recently, 10 years of consulting on a range of projects for big pharma and growing biotechs.
Jackie has developed several strategy planning initiatives, including launch planning templates and guides, market access planning tools, communications planning.
She has been heavily involved in strategy development, both for early stage and pre-launch / launched brands, including future visioning and scenario planning, drug development strategies, disease area strategy planning and licensing evaluations.
Jackie gained solid oncology experience working on brands for breast, pancreatic, ovarian, prostate, haematologicals, malignant melanoma. But she is just as comfortable working in respiratory, cardiac, menopause and Wilson’s Disease.
A quick learner, with energy and enthusiasm.
Jackie has developed several strategy planning initiatives, including launch planning templates and guides, market access planning tools, communications planning.
She has been heavily involved in strategy development, both for early stage and pre-launch / launched brands, including future visioning and scenario planning, drug development strategies, disease area strategy planning and licensing evaluations.
Jackie gained solid oncology experience working on brands for breast, pancreatic, ovarian, prostate, haematologicals, malignant melanoma. But she is just as comfortable working in respiratory, cardiac, menopause and Wilson’s Disease.
A quick learner, with energy and enthusiasm.
Heather
A communication professional for over 25 years, Heather specialises in creative solutions, combining words and graphics to convey complex information for a variety of audiences.
With a background in journalism and employee engagement - often in the scientific and technical arena - her specialism is looking at content from the reader's point of view, so that messaging can be both clearly articulated and visually appealing.
Work with TIGCRU has included supporting the development of training materials for a global programme, including workbooks, posters and animated online training (Adobe Captivate), ensuring content was consistently meaningful and engaging across many countries and cultures. Other projects have involved the creation of presentations, eMagazines and other media.
With a background in journalism and employee engagement - often in the scientific and technical arena - her specialism is looking at content from the reader's point of view, so that messaging can be both clearly articulated and visually appealing.
Work with TIGCRU has included supporting the development of training materials for a global programme, including workbooks, posters and animated online training (Adobe Captivate), ensuring content was consistently meaningful and engaging across many countries and cultures. Other projects have involved the creation of presentations, eMagazines and other media.
David
A molecular biologist by training, David has 20 years’ scientific experience and brings a thirst for research and rigour in analysis.
David specializes in research and copywriting. He has researched and written several case studies on the development journeys of personalised healthcare medicines, which have been very well received by clients.
David specializes in research and copywriting. He has researched and written several case studies on the development journeys of personalised healthcare medicines, which have been very well received by clients.
Alison
With an eye for detail and a passion for analysis, Alison draws on her 14 years' experience of leveraging market research sources to simplify data so that it is meaningful to others.
She loves creating forecast models, analysing markets, and producing market overviews – essentially synthesizing all that is out there to help clients make more informed business decisions. Alison places particular emphasis on providing clear and focused deliverables that are easy for the client to work with and interrogate.
She has supported brands from preclinical development through Ph II and helped ready them for launch in Ph III.
She loves creating forecast models, analysing markets, and producing market overviews – essentially synthesizing all that is out there to help clients make more informed business decisions. Alison places particular emphasis on providing clear and focused deliverables that are easy for the client to work with and interrogate.
She has supported brands from preclinical development through Ph II and helped ready them for launch in Ph III.
