Licensing Evaluation

Licensing evaluation

Clients often find themselves wanting to understand a marketplace they're completely new to, very quickly; for example, when evaluating in-licensing opportunities. In response to this, TIGCRU offers to support you by providing all the salient information you need to know in a matter of days. With our expertise in understanding, analysing and synthesising data from suitable secondary research sources and our appreciation of the business and governance issues you face, we tailor this to meet you precise needs.

Within short time-frames, we’re often still able to conduct supplementary small-scale primary research; for example, conducting a selection of telephone interviews with opinion-leaders, running mini-groups, or to reach larger numbers of respondents: run internet surveys. This enables us to ensure we have a complete and most up-to-date picture of the market landscape and explore reactions to new product concepts.